Every penny counts

It was strange to see HM The King mentioned on this World War Two poster. Having had a Queen reigning over us for the last seventy years having a female head of state seems ingrained in our way of thinking, from the National Anthem to our stamps, coins and banknotes.

Poster issued by the British government during the Second World War to encourage citizens to purchase War Savings Certificates.

The idea behind the War Savings Certificates was to appeal to the patriotism of the people, encouraging them to save, thereby providing the Government with money with which to fight the war.

People organised Street Savings schemes. Stamps of various values could be bought weekly and stuck onto a card, then once the card was full – equal to fifteen shillings – a Savings Certificate could be bought.

More substantial savings could be invested in War Bonds, first introduced during World War One to allow the government to borrow more money. Both schemes proved a huge success. Although the scheme continued during the inter-war years, it saw its second period of massive growth during World War Two. By the end of 1945, it had reached the amazing figure of £1,754 million (worth around £80 million today!).

Published by Isabella Muir

Isabella is passionate about exploring family life from the 1930s through to the 1960s and beyond. She has published six Sussex Crime mystery novels set during the 1960s and 1970s, a standalone novel dealing with the child migrant policy of the 1950s and 60s, several novellas set during the Second World War, and two short story collections. All available in paperback from your local bookshops, or online as ebooks. Her novels are also available as audiobooks, and have been translated into Italian.

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